Brand identity report
Find out what your company believes.
We interview you, the founder, for two hours, and three weeks later we hand you a written account of the belief your company has been acting on without ever stating it.
The fee is $15,000 and the company needs to have a board.
Here by referral
If one of our clients sent you, tell us who.
Most companies have never written down what they believe.
The belief exists whether or not anyone has stated it, and it shows in what the founder keeps coming back to and in what the company refuses to do. Until it is on paper, the founder is the only person who can say whether a pitch or a senior hire fits the company, and every such question comes back to them. A written belief lets the board and the team answer it themselves.
How we find it
The method was developed through law enforcement and military training in forensic interviewing and human intelligence. Forensic interviewing is the discipline investigators use to draw a full account out of a witness without leading them. We ask open questions for two hours and then read across your answers for what recurs in them, because people choose their answers with care and almost never choose their patterns. Damien Foord, Prismonde’s founder, leads every interview.
What it is
The engagement is a single two-hour interview with the founder, in person or on a call, and there is nothing to prepare. We ask open questions about where the company came from, how you describe it and what you want a new customer to make of it. Three weeks later we present what we found in a 60-minute session, and your board is welcome to attend.
What you get
The brand identity report.
A printed report that sets out what we heard and the patterns that ran through it. From those it states the belief, the three pillars that support it, one each for reason, emotion and ethics, and the mythos, which is our name for the theme that runs beneath all three. It ends with what to say, what to leave unsaid, where your current site works against you and what to do first.
The cheat sheet, framed.
The belief, the pillars and the mythos on one sheet, framed for the office wall.
The mythos as a deck and a film.
The mythos as a slide deck and as a narrated film of about 90 seconds, made to be shown at a board meeting or an all-hands.
A private page.
Everything in digital form on a private page that opens with a code sent to your email.
What we ask of you
- Two hours of the founder’s undivided time.
- A company with a board, because we write the report to be shared with one.
- Answers in your own words, because a rehearsed pitch gives us less to work with.
$15,000
The fee is fixed and covers everything above. We reply to every application within two business days, and if we accept it the fee is due in full before we schedule the interview. The interview is recorded for our analysis only, and we do not name a client without their permission.