Turnaround GTM
Private equity.
The company is behind plan, and the board wants a re-underwrite before the next investment committee meeting.
Who we serve
We work for whoever backs the company, and for the people running it.
Whoever pays for the work, we write for the people who have to hit the plan, and we sit beside them while they do.
Funded differently, built the same.
A fund, a parent company, a founder or a family office can sponsor the work. The capital decides the track, the timeline and who reads the Readout, but it does not change what a working go-to-market is made of or what it costs when one of the five systems is broken. So the Diagnostic is the same for everyone, and the engagement is shaped by who is paying for it.
Who is sponsoring
Capital.
Sponsors and the boards they sit on each have their own track.
Growth GTM
Venture capital.
The company is venture-backed or led by its founder, and its go-to-market needs to be built or rebuilt, with or without a sponsor.
Innovation GTM
Corporate venture.
The venture is backed by a corporation or incubated inside one, and its brand has to live alongside the parent’s.
Individuals.
Owners and executives whose company, or whose own name, is the asset.
Business owners.
The business is led by its owner with no sponsor, and the next decision is whether to raise, sell or keep building. We diagnose before you choose.
Corporate executives.
An executive brand built in harmony with the venture, by the same system that builds the company’s.
Entertainers and athletes.
The name is already a brand, and the business being built behind it isn’t one yet.
Family offices.
Direct investments and operating companies often lack a sponsor’s operating bench, so we act as the bench.
Fundraising prep.
A round is underwritten on the go-to-market story, and we make that story true before it is told.
Series A and below.
Investors want proof of a repeatable motion rather than a pitch about one.
Series B and beyond.
The system has to take the company from one segment to three without breaking.
IPO prep.
Public markets need a go-to-market they can underwrite, which means one that is predictable, documented and run by a permanent team.
Exit strategy.
We find what a buyer’s diligence will find before the buyer does, and fix it.
The five systems.
Whoever sponsors the work, the Diagnostic examines the same five systems and the Revenue System underneath them.
Commercial Strategy.
Are you selling the right offer to the right customers at the right price, and approaching them in the right order?
Brand Platform.
Is the offer presented so that it connects with the right customers and they get it?
Demand Generation.
Is the offer getting in front of enough customers and causing them to express interest?
Sales Organization.
Can the team convert interested leads at a reasonable rate?
Retention & Expansion.
Do customers stay and buy more?
The Revenue System.
Can the company see which of these is failing?