Turnaround GTM
Private equity.
PE-backed and behind plan. The board wants a re-underwrite before the next IC.
Who we serve
Engaged by sponsors, boards, and the operators they back.
Whoever is sponsoring the work, the reader is the same: the operator who has to make the number. We work for the capital behind the company and sit beside the people running it.
Funded differently. Built the same.
A fund, a parent, a founder, a family office. The capital decides the track, the timeline and who reads the readout. It does not change what a working go-to-market is made of, or what it costs when one of the four systems is broken. So the diagnostic is the same everywhere, and the engagement is shaped by who is paying for it.
Who is sponsoring
Capital.
Sponsors and the boards they sit on. Each has its own track.
Individuals.
Owners and executives whose company, or whose own name, is the asset.
Business owners.
Owner-led, no sponsor, and the next decision is whether to raise, sell or keep building. We diagnose before you choose.
Corporate executives.
An executive brand in harmony with the venture, built by the same system that builds the company’s.
Entertainers and athletes.
A name that is already a brand, and a business being built behind it that is not yet.
Family offices.
Direct investments and operating companies without a sponsor’s operating bench. We are the bench.
Fundraising prep.
The go-to-market story a round is underwritten on, made true before it is told.
Series A and below.
Proof of a repeatable motion, not a pitch about one.
Series B and beyond.
The system that gets the company from one segment to three without breaking.
IPO prep.
A go-to-market the public market can underwrite: predictable, documented, run by a permanent team.
Exit strategy.
What a buyer’s diligence will find, found first, and fixed.
Channel.
Consultants and agencies who bring us into their clients, or hand a client to us when the work is bigger than theirs.
Consultants and agencies.
How we work alongside you, how referrals are credited, and what we will not do to your relationship.