Who we serve
Individuals.
We work with owners and executives whose company, or whose own name, is the asset. Many of them have no sponsor’s operating bench behind them, so we bring one.
Business owners.
The business is led by its owner with no sponsor, and the next decision is whether to raise, sell or keep building.
We diagnose before you choose. The Diagnostic tells you which of the five systems is holding the business back and what each problem costs, so the decision rests on what is true rather than on how the last quarter felt.
If you keep building, a growth engagement builds the brand and the go-to-market system for $10,000 a month. If you raise or sell, the Readout shows an investor or a buyer that the go-to-market has been examined and what is being done about it.
Corporate executives.
An executive brand built in harmony with the venture, by the same system that builds the company’s.
An executive brand is an asset of the business that you hold, and it makes the venture easier to trust, to buy from and to hire into. We build it over three months at $10,000 a month, and a dedicated practice serves women who lead.
Entertainers and athletes.
The name is already a brand, and the business being built behind it isn’t one yet.
Fame brings attention but not a go-to-market. A signature brand builds the business behind the name over three months at $10,000 a month, so it can stand on its own rather than borrowing the name for every sale.
Family offices.
Direct investments and operating companies often lack a sponsor’s operating bench, so we act as the bench.
A private equity firm usually has operating partners to call when a portfolio company misses, and a family office making direct investments usually doesn’t. We give the office the same support, with the Diagnostic when an operating company misses and a turnaround engagement when the Readout calls for one, and the office receives all of it as the commissioning party.
The Diagnostic
Start with what is true.
The Diagnostic is the same for an owner, an executive or a family office, and it takes eight weeks at a fixed fee of $95,000.