Signature brand
A signature brand is a business with your name on it.
Your name already draws attention. We build the brand and the business behind it, so that attention turns into customers, partners and deals that last beyond the season or the tour.
$10,000 a month, with a three-month minimum.
The difference
Fame is attention, not a business.
An athlete or an entertainer starts with something most brands spend years trying to buy, which is a name people already know. What usually goes missing is the business behind it, meaning a clear offer, a brand of its own and a way to turn attention into customers who stay.
We build it the way we build an executive brand. Month one is strategy, month two is the design system, and month three is execution across the channels that matter. What you keep is an operating system that lets your team produce in your voice and judge every opportunity against the brand without you in the room.
Endorsements
Turn attention into a business.
The attention you already have is worth more as a business you own than as a run of endorsements that end when the contracts do.
Endorsement deals pay for the attention a name brings, and most of that value stops when the contract does. A signature brand lets you choose the deals that build your name and decline the ones that spend it, because it sets out what you stand for, which categories fit and what a partner has to bring.
It also gives the attention somewhere to go. We build the business around your name, with its own offer, its own brand and a way to turn followers into customers who stay, so the value stays with you when a contract or a season ends.
We work alongside your agent and your lawyer rather than in place of them.
College athletes
Name, image and likeness.
College athletes can now be paid for their name, image and likeness, and the offers often arrive faster than an athlete can judge them. A signature brand gives an athlete a clear sense of what they stand for before the offers come, and it stays theirs into a professional career. We work alongside the athlete’s family, agent and school compliance office.
Three months, then optional support.
Strategy
Design system
Execution
Ongoing support
A dedicated practice for women building a brand around their name or their company, with the same three-month build and the same system underneath.
Leading a company rather than a career?
That’s Executive brand, and it costs the same.