Partners
A partner leads each system.
A go-to-market runs on five systems with the Revenue System underneath. A partner owns each one, embedded part-time and in the building.
The five systems and the one underneath.
Partner biographies and sponsor references are available on request.
Partner · Commercial Strategy
Commercial Strategy.
The customer profile, segmentation, pricing, packaging and the order in which the company approaches its market.
Partner · Brand Platform
Brand Platform.
Positioning, messaging, identity and the design system.
Partner · Demand Generation
Demand Generation.
Owned, earned and paid media, partners and outbound.
Partner · Sales Organization
Sales Organization.
The team, its process and playbook, and how it is paid.
Partner · Retention & Expansion
Retention & Expansion.
Churn, renewal, expansion and customer success.
Partner · Revenue System
Revenue System.
The data, tools and review cadence underneath all five, which is the system we leave behind.