What we do
We diagnose them first, rebuild them inside the company and leave them behind as an operating system your own team runs.
System one
Are you selling the right offer to the right customers at the right price, and approaching them in the right order? It covers the customer profile and segments, pricing and packaging, win-loss and competitive position.
System two
Is the offer presented so that it connects with the right customers and they get it? It covers positioning and messaging, the design system, the website and the assets.
System three
Is the offer getting in front of enough customers and causing them to express interest? It covers owned, earned and paid media, partners and channels, and outbound.
System four
Can the team convert interested leads at a reasonable rate? It covers who is on the team, the process and playbook they work from, and how they are paid.
System five
Do customers stay and buy more? It covers churn and renewal, expansion and customer success. Where the cause sits in the product or in service delivery, we say so.
Underneath
The data, tools and review cadence that let a company see its own go-to-market. We assess it first, because a company that can’t see which system is failing will keep fixing the wrong one.
Most go-to-market work is advice, and ours is not.
First
We spend eight weeks inside the company before anyone proposes a fix, and the Readout ranks what is broken by what it costs, in writing.
Second
A partner who has run the function sits over it part-time, with the authority to remove what isn’t working and the mandate to prove what does.
Third
We write the playbook by running it, wire it into an AI-first operating system and hand it to the permanent team we recruit, and you keep all of it.
The Diagnostic
The Diagnostic takes eight weeks at a fixed fee, and half the fee is credited if you continue into a turnaround engagement.
Featured
This is the work a Readout most often calls for.
The operating system
We install an AI-first operating system trained on the playbook we built inside your business, rather than on the internet’s average of everyone else’s. It is simple enough for an intern to run and specific enough to be yours, and it is what stays when we leave, which is why we can leave.
Insights & advice
Intangible assets make up 92% of the value of the S&P 500, and these are the numbers behind that thesis.
One finding from a Readout, with the evidence and the cost attached.
Scope, method, deliverables and price, on eight pages.
