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Read the brief (PDF)Scope the diagnostic

Turnaround GTM for PE and VC

When go-⁠to-⁠market isn’t working, the board calls us.

We find out what’s true before you re-underwrite the asset, then rebuild the system and hand it back.

Scope the diagnosticRead the brief (PDF)

Diagnostic $95k. Engagements $20k–$50k a month, nine to eighteen months.

Three situations

Named by the capital behind the asset.

How we work

  • Turnaround GTM

    PE-backed and behind plan.

    The board wants a re-underwrite before the next IC.

    See the track

  • Growth GTM

    VC-⁠backed or founder-⁠led.

    Go-to-market needs to be built or rebuilt. Sponsor optional.

    See the track

  • Innovation GTM

    CVC-backed or corporate-incubated.

    Brand innovation inside a parent.

    See the track

The diagnostic

$95k

Two months, fixed. A readout you can take to the investment committee. Half credited against Phase I if you continue.

Request the sample readout

Engaged by sponsors, boards, and the operators they back. A partner leads each system.

We work for capital.

A sponsor doesn’t want a deck. They want the number to move, and someone accountable for it in the building.

So that’s what we send: an operating team, placed over each function that’s broken, with the authority to remove what isn’t working and the mandate to prove what does.

  1. We diagnose.

    Months one and two

    Embedded, on the ground, until we know what’s true.

  2. We embed.

    Phase I

    An expert operator over each broken function.

  3. We codify.

    Phase II

    The playbook is written by running it, then wired to AI.

  4. We leave.

    Phase III

    We recruit the permanent team, train them, and hand off.

It’s only as good as what it knows.

AI can build your GTM. Most of it will be generic, because most of what it’s been fed is.

We install an AI-first GTM operating system trained on the playbook we built inside your business. Simple enough for an intern to run. Specific enough to be yours. You keep it when we leave. That’s the point.

  • Positioning

  • Design system

  • Sales motion

  • Objections and answers

  • Playbooks by function

  • The numbers that matter

The numbers

Why brand is a capital question.

  • Intangible

    92%

    of S&P 500 value. It was 17% in 1975. Ocean Tomo, 2025.

  • The new bar

    12

    is the new 5. 10–12% annual EBITDA growth to return 2.5x. Bain, 2026.

  • Pricing power

    94%

    is explained by brand. Kantar BrandZ.

  • B2B enterprise value

    13%

    is brand. For B2C it’s 18%. Brand Finance, 2025.

The re-underwrite

Before you go back to the committee, know why.

Two months, fixed fee, a ranked answer written for the investment committee.

Scope the diagnostic

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