How we work
We diagnose, embed, codify and leave.
Every engagement follows the same four steps, whether a sponsor brings us in after a miss or an operator brings us in to build. We find out what is true, put an operator over each system that is broken, write down what works and hand it to a permanent team.
We work for capital.
A sponsor doesn’t want a deck; they want the number to move and someone in the building who is accountable for it.
So we send an operating team, placed over each function that’s broken, with the authority to remove what isn’t working and the mandate to prove what does. We sit in the building rather than advise from outside it, because the people closest to the problem are usually the last to be asked about it.
Four steps.
We diagnose.
Weeks one to eight
We work inside the company until we know what’s true.
We embed.
Phase I
An operator who has run the function sits over each one that’s broken.
We codify.
Phase II
We write the playbook by running it, then wire it into an AI operating system.
We leave.
Phase III
We recruit the permanent team, train them and hand the system over.
Each step, in practice.
Weeks one to eight
We diagnose.
The Diagnostic examines the five systems and the Revenue System underneath them, ranks what is wrong by what it costs and ends in two documents, the Readout and the Technical Reference.
Phase I, three to six months
We embed.
An operator who has run the function sits over each system that is broken, part-time and in the building. We make the removals the Readout calls for, stand up a temporary team of contractors under our operators and test until we know what works.
Phase II, three to six months
We codify.
What works becomes the playbook, written by running it rather than in a workshop, and we wire it into an AI-first operating system trained on your business. We hire a more permanent team on a trial basis to run it while we oversee and train them.
Phase III, three to six months
We leave.
Control moves to the permanent team, hired by our full-time recruiter, and we keep measuring until the sponsor is satisfied it holds without us. The playbook, the operating system and the team stay, and we license nothing.
Who is in the room.
A partner leads every engagement, supported by an engagement manager who handles day-to-day communication and by operators chosen for the systems that are broken. Each operator has run the function before, sits over it part-time and is in the building on the days the work needs.
Not every engagement takes all four steps.
The Diagnostic stands on its own, and the findings are yours whether or not you continue. A turnaround engagement runs all four steps over nine to 18 months. A growth engagement skips the turnaround and builds the brand and the go-to-market system for an operator-led company. A launch engagement takes a venture backed by a corporation from deciding how close it stands to the parent through to handing it off.
How we work
Start with what is true.
Every engagement can start with the Diagnostic, which takes eight weeks at a fixed fee of $95,000.