A NEW CHAPTER

NEW NAME, SAME SPIRIT

This new name and rebrand are the result of an in-depth brand study. See how we discovered the perfect name below.

VIEW BRAND STUDY

WASHINGTON D.C. SPARTANS

In light of the name dispute in Washington, we conducted an in-depth brand study to discover a new name that fits the organization’s true brand identity. Spartans is a name that every fan can wear proudly, as it captures all the same values this organization has stood for since the beginning.

A NEW CHAPTER

NEW NAME, SAME SPIRIT

This new name and rebrand are the result of an in-depth brand study. See how we discovered the perfect name below.

VIEW BRAND STUDY

WASHINGTON D.C. SPARTANS

In light of the name dispute in Washington, we conducted an in-depth brand study to discover a new name that fits the organization’s true brand identity. Spartans is a name that every fan can wear proudly, as it captures all the same values this organization has stood for since the beginning.

A LONG-LASTING TRADITION

One of the most consistent & iconic brands in the league.

A LONG-LASTING TRADITION

One of the most consistent & iconic brands in the league.

BURGUNDY & GOLD FOREVER

A fresh take on the iconic duo blends tradition with progress.

BURGUNDY

& GOLD

FOREVER

A fresh take on the iconic duo blends tradition with progress. And a new accent color brings an edge.

FINAL LOGO CONCEPT

LOGO EXPLORATION

FINAL CONCEPT

WORDMARK

This Greek typeface is ready for battle! The sharp, bold style mirrors the traditional American Indian-inspired font, tying the past and future together.

WORDMARK

This Greek typeface is ready for battle! The sharp, bold style mirrors the traditional American Indian-inspired font, tying the past and future together.

SPARTAN HELMET

The ‘Spartan Helmet’ is the new face of this organization. It symbolizes the warrior fighting bravelyfor victory, honor, and all the virtues that come with this proud tradition.

SPARTAN HELMET

The ‘Spartan Helmet’ is the new face of this organization. It symbolizes the warrior fighting bravelyfor victory, honor, and all the virtues that come with this proud tradition.

LOGO LOCKUP

The wordmark combines with the symbol to fully represent the city, the team, and everything this organization and fan base stands for.

LOGO LOCKUP

The wordmark combines with the symbol to fully represent the city, the team, and everything this organization and fan base stands for.

HELMET LOGO

The helmet logo pays homage to the logos of past. The face sits inside a circle shield, with the Spartan Spear standing in place of the feathers.

HELMET LOGO

The helmet logo pays homage to the logos of past. The face sits inside a circle shield, with the Spartan Spear standing in place of the feathers.

UPHOLDING TRADITION

Washington’s rich logo history features one of the most enduring logo concepts in the National Football League. The new design features the same basic elements: a face inside of a circular border. The spartan helmet and shield honor the past, while bringing it into a bright new future.

STAYING TRUE TO THE BRAND

RECAPTURING WHAT MATTERS.

Every single design decision we made in this rebrand was based on alignment with the authentic brand identity—all the values embodied by this organization and its supporters. This new name and brand are simply taking those values and amplifying them, pushing the team into a brighter future.

UPHOLDING TRADITION

Washington’s rich logo history features one of the most enduring logo concepts in the National Football League. The new design features the same basic elements: a face inside of a circular border. The spartan helmet and shield honor the past, while bringing it into a bright new future.

STAYING TRUE TO THE BRAND

RECAPTURING WHAT MATTERS.

Every single design decision we made in this rebrand was based on alignment with the authentic brand identity—all the values embodied by this organization and its supporters. This new name and brand are simply taking those values and amplifying them, pushing the team into a brighter future.

An Innovative Approach
to Rebranding

This page highlights the outcomes of a brand study we conducted on the Washington Football Team. We used this study to illustrate our innovative approach to rename/rebrand projects.

The principles and methodologies we applied in this brand study are the same ones we use to design brand strategies, identity systems, and websites that transform our clients into industry leading brands.

Prismonde is a Brand Innovation Lab.

We leverage cognitive science to design authentic brands that people deeply identify with. View more of our work below.

About Prismonde

An Innovative Approach
to Rebranding

This page highlights the outcomes of a brand study we conducted on the Washington Football Team. We used this study to illustrate our innovative approach to rename/rebrand projects.

The principles and methodologies we applied in this brand study are the same ones we use to design brand strategies, identity systems, and websites that transform our clients into industry leading brands.

Prismonde is a Brand Innovation Lab.

We leverage cognitive science to design authentic brands that people deeply identify with. View more of our work below.

About Prismonde
Contact

Let’s talk about what’s possible for you!

Tell us about your unique goals and challenges. We’ll figure out how to evolve your brand into an industry leader.