7 hours to Breakthrough

Every business dies or thrives by its ability to relate to people and brand is a businesses interface to our humanity. But creating a brand with the power of Apple or Nike is a matter of understanding the science responsible for that effect.

The Brand Innovation Workshop is a 1-Day, 7-hour event designed to help you to transform your business, or your career, through the power of cognitive science.

The Agenda

STRATEGIC ANALYSIS
In the morning, you’ll use our methodology based in military intelligence tactics to better define your brand and its unique expression.

PRACTICAL APPLICATION
In the afternoon, you’ll put your analysis into practice, applying it to various media and building a strategy to breakthrough, innovate and lead.

Part I

Morning Session

09:30am
WHAT IS BRAND?
Damien Foord

10:00am
BRAND ANALYSIS
Damien Foord

11:30am
BRAND EXPRESSION
Alex Duran

Part II

Afternoon Session

01:30pm
BRAND APPLICATION
Damien Foord

02:30pm
BRAND INNOVATION
Damien Foord

04:00pm
CONCLUSION
Damien Foord

Your Facilitators

Damien Foord
Principal Strategist

Alex Duran
Design Strategist

October

11

Register yourself

Your seat at this event is just a click away, but move fast as seats are limited.

31 Water St San Francisco, CA 94133

Hosted byDXLabs

DXLabs is a product strategy, design, and prototyping firm servicing companies leveraging exponential technologies.

Learn More About DXLabs