The Brand Hacker’s Guide

For startup founders and marketers ready to grow their brand.

Get the Guide Here

Transform your brand from a liability to an asset.
Connect with your audience and build your tribe.

    Get the Guide Here

    Transform your brand from a liability to an asset.
    Connect with your audience and build your tribe.

      Hack Your Brand

      Tools & Perspectives to Unlock Your Brand

      What if I told you that growing your brand equity could: attract more customers who are willing to pay more, buy more often, and are excited to advocate on your behalf?

      Now, what if I told you there was a way to hack your brand equity, without investing tens (or hundreds) of thousands of dollars into it?

      This Brand Hacker’s Guide is designed to help early stage startups bootstrap their brand, and tap into its latent value. In it, we share the most cutting-edge approach to innovating on brand, as well as tactical advice to develop your brand identity system. Our goal is to provide you with as little of the best knowledge and pro tips you need to maximize your brand equity as you gain traction and find market fit.

      P.S. We’ve also sprinkled in some extra bonuses inside.

      Hack Your Brand

      Tools & Perspectives to Unlock Your Brand

      What if I told you that growing your brand equity could: attract more customers who are willing to pay more, buy more often, and are excited to advocate on your behalf?

      Now, what if I told you there was a way to hack your brand equity, without investing tens (or hundreds) of thousands of dollars into it?

      This Brand Hacker’s Guide is designed to help early stage startups bootstrap their brand, and tap into its latent value. In it, we share the most cutting-edge approach to innovating on brand, as well as tactical advice to develop your brand identity system. Our goal is to provide you with as little of the best knowledge and pro tips you need to maximize your brand equity as you gain traction and find market fit.

      P.S. We’ve also sprinkled in some extra bonuses inside.

      Who We Are

      Design Strategists Obsessed with Brand

      Alexander Duran

      Design Strategist

      Alexander Duran is a design strategist with a knack for innovation. A graduate of SJSU with a BA in Design Studies, and an Emerging Leader of the Unschool of Disruptive Design, he has spent the last three years in R&D, creating strategic frameworks based in cognitive science. He is merging his passion for design, people, and problem-solving, to make business more human.

      Damien Foord

      Chief Brand Strategist

      Damien Foord is an Air Force veteran and creative entrepreneur who has advised hundreds of brands in the Silicon Valley—including LinkedIn, Adobe, and Tesla, to name a few. He is a cofounder of Prismonde, applying cognitive science to business strategy and brand development. He speaks on organizational identity and human-centered innovation.

      What Could You Do With Your Own Special Ops Design Team?

      Let’s see how we can grow together.

      What Could You Do With Your Own Special Ops Design Team?