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About

Innovating business with human-driven design.

Prismonde is a brand innovation lab. We design authentic brands that people deeply identify with.

About

Innovating business with human-driven design.

Prismonde is a brand innovation lab. We leverage cognitive science to design authentic brands that people deeply identify with.

SERVICES

Outcomes We Deliver

Offerings That Take You to the Next Level

STRATEGY

Hack Your Brand Equity

Brand Innovation Workshop

Futurecast Your Brand

Brand Innovation Sprint

BRAND

Establish a Credible Brand

Brand Tune-Up

Transform Your Brand Identity

Full Brand Refresh

DIGITAL

Keep Digital Assets Fresh

Digital Maintenance Retainer

Convert More Visitors

Website Design

SERVICES

Outcomes We Deliver

Offerings That Take You to the Next Level

STRATEGY

Hack Your Brand Equity

Brand Innovation Workshop

Futurecast Your Brand

Brand Innovation Sprint

BRAND

Establish a Credible Brand

Brand Tune-Up

Transform Your Brand Identity

Full Brand Refresh

DIGITAL

Keep Digital Assets Fresh

Digital Maintenance Retainer

Convert More Visitors

Website Design

APPROACH

Leverage the Power of Aligning with Authenticity

Inside-Out: From Your Company to Your Customers

Our methodology leverages cognitive science and military intelligence to enhance brand advocacy through a premium brand presence. Our deep knowledge of psychology, human behavior, and linguistics fuels our unique ability to discover subconscious knowledge our clients hold; unlocking a new level of alignment and performance. We use these insights to design profoundly meaningful experiences, maximizing brand loyalty and influence.


Based in Cognitive Science
Trained by The U.S. Military
Honed by Leading Brands
and Top Tier Global Partners

OUR APPROACH

Leverage the Power
of Aligning with
Authenticity

Inside-Out: From Your Company to Your Customers

Our methodology leverages cognitive science and military intelligence to enhance brand advocacy through a premium brand presence. Our deep knowledge of psychology, human behavior, and linguistics fuels our unique ability to discover subconscious knowledge our clients hold; unlocking a new level of alignment and performance. We use these insights to design profoundly meaningful experiences, maximizing brand loyalty and influence.


Based in Cognitive Science

Trained by The U.S. Military

Honed by Leading Brands

& Top Tier Global Partners

WORK


WEBSITE OVERHAUL FOR PROPEL PLM

Repositioning to Attract Large Enterprise Clients


CHALLENGE

Propel is a SaaS Startup competing with bahemouth legacy companies. In order to continue to expand their market share and attract larger enterprise clients, they need their website to establish strong credibility and position them as a leader in their industry.

SOLUTION

First we crystalized their brand identity and aesthetic. Next we facilitated a strategy to identify key audience segments, develop user personas and design a unique UX for each. Lastly we engineered the perfect sitemap and designed the page templates.

RESULTS

With this new website, Propel unequivocally earns the perception as the leading brand in their industry. Not only that, they now have a website engineered to facilitate seamless buyer journeys for their key target audiences, boosting conversions that impact their bottom line.


WEBSITE OVERHAUL FOR PROPEL PLM

Repositioning to Attract Large Enterprise Clients


CHALLENGE

Propel is a SaaS Startup competing with bahemouth legacy companies. In order to continue to expand their market share and attract larger enterprise clients, they need their website to establish strong credibility and position them as a leader in their industry.

SOLUTION

Using our core methodology, we crystalized their brand identity and aesthetic expression. We then facilitated a strategy to identify key audience segments, develop user personas and design a unique UX for each. Finally, we engineered the perfect sitemap and designed the page templates.

RESULTS

With this new website, Propel unequivocally earns the perception as the leading brand in their industry. Not only that, they now have a website engineered to facilitate seamless buyer journeys for their key target audiences, boosting conversions that impact their bottom line.


FULL REBRAND FOR FLUENT YOGA

Unlocking Full Potential
Through Brand


CHALLENGE

Fluent Yoga is a private practice with an ambitious vision. In order to achieve that vision, it needs a high-influence brand, big enough to hold and inspire an entire lifestyle. This calls for an entire brand identity system, applied across various mediums, from website to brand swag.

SOLUTION

We began by uncovering and defining the core DNA at the inception of this brand. Using our Expression Dynamics System, we were able to convert that into authentic aesthetic expression. The final step was to codify that via style guide, and apply the brand identity across various media.

RESULTS

We developed a divine brand identity, grounded in rich meaning. With this refined aesthetic system, we were able to revamp Fluent Yoga’s brand presence across various media, making it possible to grow into its ultimate vision.


FULL REBRAND FOR FLUENT YOGA

Unlocking Full Potential
Through Brand


CHALLENGE

Fluent Yoga is a private practice with an ambitious vision. In order to achieve that vision, it needs a high-influence brand, big enough to hold and inspire an entire lifestyle. This calls for an entire brand identity system, applied across various mediums, from website to brand swag./span>

SOLUTION

We began by uncovering and defining the core DNA at the inception of this brand. Using our Expression Dynamics System, we were able to convert that into authentic aesthetic expression. The final step was to codify that via style guide, and apply the brand identity across various media.

RESULTS

We developed a divine brand identity, grounded in rich meaning. With this refined aesthetic system, we were able to revamp Fluent Yoga’s brand presence across various media, making it possible to grow into its ultimate vision.


INNOVATION CONSULTING FOR LINKEDIN

Creating a
Culture of
Experimentation


CHALLENGE

LinkedIn’s Workplace Innovation Lab is designing the future of work. To stay ahead of the curve, they need to extend innovation and experimentation efforts beyond their walls, in a strategic and measurable way. The goal is to foster a company-wide culture of experimentation.

SOLUTION

We conducted R&D to engineer a bespoke innovation and experimentation methodology. We also developed a strategy for a larger system to capture, categorize, and measure experiments and results across the company. Lastly, we developed a communications strategy for deployment.

RESULTS

A comprehensive experimentation methodology and learnings documentation strategy. We also co-lead a pilot program where we developed a ground-breaking workplace seating strategy to maximize space efficiency and encourage cross-pollination and innovation in the workplace.


INNOVATION CONSULTING FOR LINKEDIN

Creating a Culture of
Experimentation


CHALLENGE

LinkedIn’s Workplace Innovation Lab is designing the future of work. To stay ahead of the curve, they need to extend innovation and experimentation efforts beyond their walls, in a strategic and measurable way. The goal is to foster a company-wide culture of experimentation.

SOLUTION

We conducted R&D to engineer a bespoke innovation and experimentation methodology. We also developed a strategy for a larger system to capture, categorize, and measure experiments and results across the company. Lastly, we developed a communications strategy for deployment.

RESULTS

A comprehensive experimentation methodology and learnings documentation strategy. We also co-lead a pilot program where we developed a ground-breaking workplace seating strategy to maximize space efficiency and encourage cross-pollination and innovation in the workplace.

PRAISE

We are Humbled by the Impact We Share

Helping Our Clients Achieve Growth & Influence

“We needed a team that could keep up with our demand and deadlines while providing professionalism, curiosity, innovative ideas and excellent communication skills throughout the entire project. Prismonde exceeded our expectations on all accounts. They took the time to fully understand our brand and messaging and worked with us every step of the way to ensure a high-quality product at the finish line. Prismonde was able to achieve our vision and then some while providing amazing guidance and insight throughout the whole process.”

– Allyssa Eclarin, Head of Product

PRAISE

We are Humbled by the Impact We Share

Helping Our
Clients Achieve
Growth & Influence

“We needed a team that could keep up with our demand and deadlines while providing professionalism, curiosity, innovative ideas and excellent communication skills throughout the entire project. Prismonde exceeded our expectations on all accounts. They took the time to fully understand our brand and messaging and worked with us every step of the way to ensure a high-quality product at the finish line. Prismonde was able to achieve our vision and then some while providing amazing guidance and insight throughout the whole process.”

– Allyssa Eclarin, Head of Product

INSIGHTS

3 Big Facts People Get Wrong about Brand

What you need to know to find your fit, gain traction, and win.


Naming: Design the Perfect Name

Based on identity science and design principles


Unlocking Breakthroughs with Brand

How a burn mark came to change the world.


ALL INSIGHTS

Hack Your Brand

Tools & Perspectives to Unlock Your Brand

This Brand Hacker’s Guide is designed to help early stage startups bootstrap their brand, and tap into its latent value. In it, we share the most cutting-edge approach to innovating on brand, as well as tactical advice to develop your brand identity system. Our goal is to provide you with as little of the best knowledge and pro tips you need to maximize your brand equity as you gain traction and find market fit.

P.S. We’ve also sprinkled in some extra bonuses inside.

LEARN MORE

Hack Your Brand

Tools & Perspectives to Unlock Your Brand

This Brand Hacker’s Guide is designed to help early stage startups bootstrap their brand, and tap into its latent value. In it, we share the most cutting-edge approach to innovating on brand, as well as tactical advice to develop your brand identity system. Our goal is to provide you with as little of the best knowledge and pro tips you need to maximize your brand equity as you gain traction and find market fit.

P.S. We’ve also sprinkled in some extra bonuses inside.

LEARN MORE

MISSION

Validated in Silicon Valley

We Serve the World.

Prismonde is on a mission to make
business more human.

Every business problem is a people problem. We believe understanding how people think and behave unlocks innovative solutions for brands to create and capture more value for their stakeholders. Through human-driven design, we can align people to the brand—galvanizing teams, and converting customers into advocates.

MISSION

Validated in Silicon Valley

We Serve the World.

Prismonde is on a mission to make
business more human.

Every business problem is a people problem. We believe understanding how people think and behave unlocks innovative solutions for brands to create and capture more value for their stakeholders. Through human-driven design, we can align people to the brand—galvanizing teams, and converting customers into advocates.

Contact

Let’s talk about what’s possible for you!

Tell us about your unique goals and challenges. We’ll figure out how to evolve your brand into an industry leader.


    Creative Director

    Creative Director

    Hello!

    David Jonson is a creative director based in Nasvhille.

    I am currently improving users experience & interface design as Lead Designer Director at Uncode Theme Agency.

    Sometimes, I am fortunate to win some awards & recognition.

    About me

    Experience and beautiful aesthetics.

    I have worked with a number of clients, both through agencies and independently. I have worked with a number of clients, both through agencies and independently.
    Sometimes, I am fortunate enough to win some awards & recognition.


    18

    Awards

    22

    Speeches

    64

    Articles

    125

    Projects

    From the blog

    Latest News
    & Articles.


    My publications and articles about UI/UX Design. A digression in my design workflow & methodologies.

    3 Big Facts People Get Wrong about Brand

    What you need to know to find your fit, gain…

    Naming: Design the Perfect Name

    Based on identity science and design…

    Unlocking Breakthroughs with Brand

    How a burn mark came to change the world.

    What happened to WeWork could be happening to you.

    One of Silicon Valley’s prized unicorns, now…

    Let's create!

    For any work proposal send an email:

    My passion is working closely with interesting companies to visually elevate their brand. Sometimes I am available to develop new freelance projects. Let's talk & find a fit.


    Home-Pre-20/08/03

    About

    Innovation where business meets people.

    Prismonde is a strategy consultancy that specializes in Brand Innovation. We leverage cognitive science to engineer uncommon breakthroughs in business performance.

    OUR APPROACH

    STRATEGIC ANALYSIS


    Utilizing a blend of design thinking and cognitive sciences—like linguistics, psychology, philosophy, anthropology, and neuroscience—our cutting-edge methodology provides access to profound insights.

    PRACTICAL APPLICATION


    Armed with a deep understanding of our client and their stakeholders, we are able to take uncanny insights and translate them into actionable strategies. We transform blind spots into breakthroughs in business performance.


    BASED IN COGNITIVE SCIENCE

    TRAINED BY THE U.S. MILITARY

    HONED BY LEADING BRANDS

    AND TOP TIER GLOBAL PARTNERS

    GETTING STARTED

    brand innovation sprint 1 month

     

    The Brand Innovation Sprint is a month-long partnership where you'll achieve brand transformation through the direct intervention of the experts through their mastery of cognitive science.

     

    What you'll do

    Through a series of workshops you'll discover the authentic identity of the brand, define the appropriate guidelines to expression, and a develop a rock-solid strategy to achieving powerful alignment.

     

    What you'll get

    • Expertly crafted Mission, Vision Values, Key Messages, and Brand Narrative.
    • Stylistic Direction on messaging, to get it right every time.
    • An understanding of the next trending methodology before it hits the market.
    • Clarity of brand vision, with a strategic roadmap to evolve a brand and realize its potential.

     

    book a 1-hour discovery call now

    Validated in Silicon Valley

    We serve the world.

    While our approach was honed with some of Silicon Valley’s most powerful brands, we serve a global client base. We prefer in-person collaboration whenever possible, hosting clients locally for a few days in the heart of the valley, or traveling to their offices all over in the world.

    Contact

    Let's talk about your goals

    We love to help people solve problems. Tell us what you hope to achieve and we'll how you how to get there.

    SCHEDULE TIME WITH US

    Brand Innovation Workshop

    7 hours to Breakthrough

    Every business dies or thrives by its ability to relate to people and brand is a businesses interface to our humanity. But creating a brand with the power of Apple or Nike is a matter of understanding the science responsible for that effect.

    The Brand Innovation Workshop is a 1-Day, 7-hour event designed to help you to transform your business, or your career, through the power of cognitive science.

    The Agenda

    STRATEGIC ANALYSIS
    In the morning, you’ll use our methodology based in military intelligence tactics to better define your brand and its unique expression.

    PRACTICAL APPLICATION
    In the afternoon, you’ll put your analysis into practice, applying it to various media and building a strategy to breakthrough, innovate and lead.

    Part I

    Morning Session

    09:30am
    WHAT IS BRAND?
    Damien Foord

    10:00am
    BRAND ANALYSIS
    Damien Foord

    11:30am
    BRAND EXPRESSION
    Alex Duran

    Part II

    Afternoon Session

    01:30pm
    BRAND APPLICATION
    Damien Foord

    02:30pm
    BRAND INNOVATION
    Damien Foord

    04:00pm
    CONCLUSION
    Damien Foord

    Your Facilitators

    Damien Foord
    Principal Strategist

    Alex Duran
    Design Strategist

    October

    11

    Register yourself

    Your seat at this event is just a click away, but move fast as seats are limited.

    31 Water St
    San Francisco, CA 94133

    Hosted by

    DXLabs

    DXLabs is a product strategy, design, and prototyping firm servicing companies leveraging exponential technologies.

    Learn More About DXLabs